Job Description

Job Description Summary

As a member of the College of Health Professions (CHP) Creative Communications team, the Social Media Content Creator supports the college’s social media presence by producing engaging, platform-ready content across Instagram, LinkedIn, and Facebook. The ideal candidate is a hands-on creator who enjoys shooting, editing, and producing content for social media and thrives in a production-focused environment.

This position is responsible for creating photo, video, and graphic content that highlights student experiences, academic programs, and college initiatives, helping bring social campaigns to life through high-quality, on-brand visual storytelling. Working closely with the Marketing Content Manager and Marketing Program Managers, the Social Media Content Creator supports the management and monitoring of all CHP-associated social media accounts.

The Social Media Content Creator reports to the Assistant Director of Creative Communications.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type

Classified

Cost Center

CC001348 Human Resources Administration

Pay Rate Type

Hourly

Pay Grade

University-GEN08

Pay Range

45,300.00 - 61,100.00 - 77,000.000

Scheduled Weekly Hours

Work Shift

Position Summary

As a member of the College of Health Professions (CHP) Creative Communications team, the Social Media Content Creator supports the college’s social media presence by producing engaging, platform-ready content across Instagram, LinkedIn, and Facebook. The ideal candidate is a hands-on creator who enjoys shooting, editing, and producing content for social media and thrives in a production-focused environment.

This position is responsible for creating photo, video, and graphic content that highlights student experiences, academic programs, and college initiatives, helping bring social campaigns to life through high-quality, on-brand visual storytelling. Working closely with the Marketing Content Manager and Marketing Program Managers, the Social Media Content Creator supports the management and monitoring of all CHP-associated social media accounts.

The Social Media Content Creator reports to the Assistant Director of Creative Communications.

Key Responsibilities

Social Media Management (20%)

• Support the Marketing Content Manager and Marketing Program Managers in managing and monitoring all CHP-associated Instagram, LinkedIn, and Facebook accounts (college and program-specific), including scheduling, community management.
• Assist in campaign execution across all channels, ensuring timely and accurate deployment of content.
• Support the development of monthly content calendars through idea generation, content suggestions, and channel-specific insights
• Monitor performance, trends, and engagement opportunities to inform ongoing content optimization.
• Ensure all social media activity adheres to university guidelines and brand standards.

Content Collaboration & Program Support (20%)

• Partner with academic programs, Marketing Content Manager, and the Marketing Program Managers to source content and support social media execution aligned with annual marketing plans.
• Serve as a resource for academic programs, providing technical assistance and training on social media best practices.
• Coordinate with program leaders and administrative staff to gather content in support of social calendars and ensure alignment with communication priorities.
• Help identify and elevate program-level stories, milestones, and opportunities for broader channel visibility.

Visual Content Creation (30%)

• Create compelling graphics and short-form video content for use on social media platforms that adhere to MUSC brand standards and best practices
• Collaborate with faculty, staff, and students to source and develop content that highlights program achievements, events, and student experiences.
• Edit and optimize visual content for each platform’s requirements and best practices.
• Contribute creative ideas and formats to support social media campaigns and content calendars.

Photography & Videography (20%)

• Capture photo and video content at events and within academic program environments
• Plan and execute basic shoots, including coordination with subjects, locations, and timing
• Assist with editing raw photo and video assets for use across digital channels
• Organize and maintain visual asset libraries for ongoing marketing use

Administrative & Reporting Duties (10%)

• Maintain documentation of content calendars, campaign results, and stakeholder communications.
• Assist with special projects and provide backup support for college-level social media as needed.
• Participate in regular meetings with the Creative Communications team, sharing updates that align with program goals and marketing strategy

Minimum Requirements

• Organize and maintain visual asset libraries for ongoing marketing use

Knowledge, Skills, And Abilities

• Knowledge of social media platforms, trends, and best practices.
• Ability to create and edit visual content (graphics, photos, video).
• Strong working knowledge of Canva, Microsoft Office, and scheduling tools such as Hootsuite, Meta, or Sprout
• Strong written and verbal communication skills.
• Ability to exercise judgment and discretion.
• Ability to establish and maintain effective working relationships.
• Ability to interpret and apply university and college policies, procedures, and brand standards.

Additional Job Description

Minimum Requirements: A bachelor's degree and one year relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

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